Make up companies have realized the need for diversity and inclusion while releasing new products. They are now making efforts to include a wide range of skin tones for the black African to the Caucasian or Asian. This has not only increased sales but also contributed to empowerment in diversity as all people feel included and considered. Here are a few examples of products that are available for all skin tones.
Forty Shades of Foundation by Fenty Beauty
Fenty beauty is popularly known as the pioneer of beauty and inclusivity. After launching the forty shades of foundation in 2017, Fenty Beauty added 10 more shades to the collection to include missing hues in the original launch. They range from deep, fair, very deep, cool, warm, and neutral shades. They offer inclusive foundation for all skin tones and preferences with the black woman taking the lead to own the dark hues.
Matte Trance Lipstick by Pat McGrath Labs
This is a brand by Pat, who is an expert make up designer for fashion shows worldwide. This brand was established in 2015 and pays attention to inclusivity and diversity. It includes foundations and lipstick for over 30 skin tones in a series known as Sublime Perfection Foundation and Matte Trance Lipstick respectively.
The Matte Trance Lipstick is rich in pigment and adorns the lip with a light and opaque color. It has a modern finish for the elegant and classic look. It is available in a wide range of colors, affordable prices, and free shipping.
Ultra HD Self Setting Concealer by Make Up For Ever
Make Up For Ever is a brand that aims at offering a full coverage concealer and foundation. It was established in 1994 specifically to offer professional cosmetic services to for stage plays and underwater plays. Make Up Forever has been offering 40 shades’ since 2015 and 50 shades of foundation in other products
Ultra HD Self Setting Concealer is creamy with a natural finish, which is easy to build coverage. The satin feel makes it look like a second skin without any exaggeration. It has up to 12 hours create free wear with a medium coverage. It is mainly used to cover blemishes and discoloration in any part of the skin.
Advanced Night Repair Serum by Estee Lauder
This iconic brand has been in existence for more than 30 years. The brand name is a household label for beauty and skin care. The Advanced Night Repair serum was introduced 38 years ago. It offers fast skin repair and reduces the visible signs of aging for dry, oily, normal and combination skin types. It is available in standard, mini, and value sizes all in an affordable price and free shipping.
Long- Wear Gel Eyeliner by Bobbi Brown Cosmetics
This brand was founded in the 90’s with an aim to add variety to the 80’s makeup package. This celebrity brand sells more than 20 million products each year including the Long -Wear Gel Eyeliner that comes in 42 shades. The eyeliner is gel based and offers the precision of a liquid liner. It is resistant to sweat and humidity for up to 8 hours.